A responsive website seamlessly adapts your website’s content to fit into a wide range of devices from the desktop computer to your tablet and phone.
Mobile devices are everywhere and just about everyone has them. These devices are small and in turn have small screens to view content on. Out dated, unresponsive, websites do not adapt well to these devices. Websites are shrunk to the point you need a magnifying glass to read them. Mobile devices do allow you to enlarge the content with a few swipes of your fingers, but who wants to do that? Once enlarged, your website turns into a maze your potential customer or client has to navigate through. Most people will just move on and find a website that is easier to read, navigate and just looks better on their device, a responsive website.
There is just no getting around it, responsive website designs are not a fleeting trend. Your website is out of date if it is not responsive.
Is your website responsive? Google Mobile Friendly Tool
A cluttered website is not just out of date, it is poor website design. A well thought out website design strikes a good balance between content, design elements and white space.
Your average visitor will only spend about a minute on your website. Visitors have a specific topic in mind for their search and will quickly skim websites to find it. Cluttered, busy and hard to navigate websites frustrate visitors and are often just skipped. If the information is hard to find your visitors won’t be spending any time on your website.
Flash is not totally dead yet, but for website design and website design elements its definitely on the way out. Tech giants like Google and Apple have limited support or just do not support it at all. YouTube also only offers limited support and relies primarily on HTML5 instead of Flash for video playback.
Like with most areas of design, the methods and elements used to create websites are always improving. The tools used to write and develop websites are constantly being updated and revised. Browsers (chrome, edge, firefox) use those tools to display your website and if there is an issue, your website may not display your content properly or not at all.
Your overall design may be outdated. Flash use to be a large design element added to websites but is rarely used today. Splash screens are another design element that shows the age of your website. Older websites used a lot of bright primary and secondary colors; modern color schemes use a wide range of tones and depths . Modern websites incorporate flat designs, balanced white space and quality photos to enhance a websites content.
Old content is the worst offense of an outdated website design. Content is king unless it is old, outdated and irrelevant. How can a potential client or customer contact you if you have an old phone number or email listed? They can’t!
A website is your presence, your voice, on the internet. It might be the first impression a person will have of your business or brand. Evaluate your website, will visitors have a good impression or a bad one? If you find that you are unhappy with your website or in need of a website, contact me. I will be happy to help.